Category

Home and Kitchen

Objective

To generate sales and increase profitability through complete advertising overhaul

How Did We Do It

• Optimized and allocated budget to campaigns that previously became OOB during peak hours of the day and therefore had lower conversions.
• Negative keyword analysis to reduce unnecessary expenditure.
• Added top-selling size ASINs in the campaigns, together with the choice of suitable keywords.
• Stronger relevancy and conversion rates for non-branded keywords.
• Defensive targeting to guard our own detail pages.